In a world saturated with advertisements, I usually choose to ignore any posters on advertisement boards or along walkways. However, there was one occasion when a small red card, surrounded by lots of large flamboyant advertisements, stood out to me.

Written on the card in bold white letters were the words “Imagine an Unfailing Love”, and beneath this in smaller white letters, “(There is Good News for you)”.

The design for the card was simple, but the words were powerful.


The good news is the gospel.

Jesus came to Earth to not only give us the option for eternal life through His sacrifice on the cross, but to spread this good news.

“The Spirit of the Lord is on me, because He has anointed me to proclaim good news to the poor. He has sent me to proclaim freedom for the prisoners and recovery of sight from the blind, to set the oppressed free…”

(Luke 4:18 NIV)

This unfailing love sounds amazing. However, I would be lying if I wrote that I never wondered what I had done to deserve Christ loving and dying for me.

Why me?

Perhaps this is a question which you have asked yourself too.

For a long time, I struggled to find a good answer. Until one stressful evening when this question entered my mind again.

Only this time, as soon as the question crossed my mind, there was an answer. I can only describe the answer which entered my mind as being louder and more prominent than any normal thought; it was almost like a voice.

“Because you are a child of God.”

After getting over my shock, I realised that the answer really was that simple.

‘So in Christ Jesus you are all children of God through faith…’

(Galatians 3:26 NIV)

‘…To all who did receive Him, to those who believed in his name, he gave the right to become children of God…’

(John 1:12 NIV)

“I will be a Father to you, and you will be my sons and daughters, says the Lord Almighty.”

(2 Corinthians 6:18 NIV)

God doesn’t love me because I am good. If this was the case, then He would be considered the God of conditional love.

Rather, the Bible serves to tell us of God’s CHARACTER. God’s UNFAILING LOVE.

God loving us, despite every fault we might find in ourselves, is inevitable; because it is the very essence of His nature.

As much as I might question whether I am worthy of this unfailing love, it doesn’t change the answer.

I am a child of God, and so are you.


‘For those who are led by the Spirit of God are the children of God.’

(Romans 8:14 NIV)

‘So you are no longer a slave, but God’s child; and since you are his child, God has made you also an heir.’

(Galatians 4:7 NIV)

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